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Emily Moore

Creative Direction + Strategic Design
  • Work
  • Resume
  • About Me

CONTACT ME


emmoore710@gmail.com

(716)345-5537


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PROFESSIONAL SUMMARY

Award-winning associate creative director with over 8 years of experience in digital & print design, commerce marketing, advertising, conceptual development and retail activation.

EXPERIENCE

Associate Creative Director
TRACYLOCKE | April 2021 – PRESENT

  • Lead the planning and work on omnichannel shopper marketing projects tapping into the Path to Purchase

  • Build relationships with clients and manage projects to positively represent the agency

  • Manage a full-time team of four as well as freelancers

  • Develop junior designers including teaching skills and providing regular feedback

  • Clients: PepsiCo, Starbucks, SodaStream, Royal Canin, Quinnipiac University, Pro Bono Work

Senior Art Director
TRACYLOCKE | February 2016 – March 2021

  • Created communication strategies and designs for retailer-specific shopper marketing campaigns

  • Designed and led large-scale projects such as websites, videos, advertising campaigns and photoshoots

  • Lead client calls and briefings to present work at a high level and ensure satisfaction of key stakeholders

  • Managed a junior designer

  • Clients: Pfizer, Johnson & Johnson

Art Director
Match Marketing | May 2013 – February 2016

  • Designed print, digital and social media collateral such as displays, packaging, in-store signage and banner ads

  • Managed my projects and time independently

  • Built relationships between departments and colleagues

  • Clients: Campbell’s, Sargento, Novartis, Pernod Ricard, Bird’s Eye

INDUSTRY AWARDS

Advil What Pain? Campaign

Gold Effie and Grand Effie Finalist | 2018 | Single Retailer Program: Other

Catherine’s Kindness Collection

Gold and Bronze ADDY Dallas | 2020 | Illustration and Specialty Advertising

Kindness Comes Home

Bronze ADDY Dallas | 2020 | Pro Bono Collateral

Pure Leaf’s No is Beautiful Campaign

Silver Effie | 2021 | Beverages — Non-Alcoholic

Education

ROCHESTER INSTITUTE OF TECHNOLOGY
SEPT 2009 – MAY 2013

Graphic Design major, Advertising & PR minor
BFA, 3.8 GPA

SkILLS

  • Print and Digital Design

  • Commerce Marketing and Path to Purchase

  • Adobe Creative Suite

  • Managing a Team

  • Developing Junior Talent

  • Time Management and Project Organization

  • Effective Department Collaboration


© Emily Moore, 2022