Award-winning creative director with over 10 years of experience in digital & print design, commerce marketing, advertising, conceptual development and retail activation.
Expanded creative scope beyond OMNI to include Foodservice, Brand-Led Retail, and Nutribolt (a client-owned brand), increasing brand integration and business impact across verticals
Tripled client retainer over 3 years by elevating creative output and deepening client trust
Lead a full-time creative team of 17, including 3 creative directors, fostering a high-performing, collaborative environment focused on innovation and results
Partner cross-functionally with strategy, client, and production leads to develop streamlined processes that elevate creative output and consistently meet client goals
Collaborate with the Chief Creative Officer to address department-wide challenges, streamlining workflows and elevating creative standards across teams
Directed creative for new clients including Mattel, Mexilink and Spectrum Charter, rapidly building trust and delivering high-impact work under tight timelines
Key Client: Keurig Dr Pepper
Led creative for omnichannel shopper marketing campaigns aligned with the Path to Purchase, driving consumer engagement across digital and in-store touchpoints
Cultivated strong client relationships and managed day-to-day project execution, serving as a trusted agency partner
Managed a core creative team of four and freelance talent, fostering a collaborative culture and ensuring high-quality, on-brand deliverables
Mentored junior designers through hands-on training, skill development, and regular feedback, contributing to talent growth and improved creative output
Clients: PepsiCo, Starbucks, SodaStream, Royal Canin, Quinnipiac University, Pfizer, Johnson & Johnson and Pro Bono Work
Created integrated print and digital assets across packaging, retail signage, and display media to support omnichannel campaigns
Styled and photographed food content for social media, producing seasonally relevant and engaging assets that supported brand storytelling
Concepted social media content aligned with brand strategy pillars
Clients: Campbell’s, Tastykake, Sargento, Novartis, Pernod Ricard, Bird’s Eye, Flowers Foods
Gold Effie and Grand Effie Finalist | 2018 | Single Retailer Program: Other
Gold and Bronze ADDY Dallas | 2020 | Illustration and Specialty Advertising
Bronze ADDY Dallas | 2020 | Pro Bono Collateral
Silver Effie | 2021 | Beverages — Non-Alcoholic
Silver ADDY Dallas | 2024 | Public Service Online Film, Video & Sound
Integrated Path To Purchase Activation | 2024 | Path to Purchase Institute