CONTACT ME


emmoore710@gmail.com

(716)345-5537


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PROFESSIONAL SUMMARY

Award-winning creative director with over 10 years of experience in digital & print design, commerce marketing, advertising, conceptual development and retail activation.

EXPERIENCE


VP Creative Director // Creative Director // Associate Creative Director
Mars United Commerce | March 2022 – PRESENT

  • Expanded creative scope beyond OMNI to include Foodservice, Brand-Led Retail, and Nutribolt (a client-owned brand), increasing brand integration and business impact across verticals

  • Lead a full-time creative team of 17, including 3 creative directors, fostering a high-performing, collaborative environment focused on innovation and results

  • Partner cross-functionally with strategy, client, and production leads to develop streamlined processes that elevate creative output and consistently meet client goals

  • Collaborate with the Chief Creative Officer to address department-wide challenges, streamlining workflows and elevating creative standards across teams

  • Directed creative for new clients including Mattel, Mexilink and Spectrum Charter, rapidly building trust and delivering high-impact work under tight timelines

  • Key Client: Keurig Dr Pepper

Associate Creative Director // Senior Art Director
TRACYLOCKE | February 2016 – MARCH 2022

  • Led creative for omnichannel shopper marketing campaigns aligned with the Path to Purchase, driving consumer engagement across digital and in-store touchpoints

  • Cultivated strong client relationships and managed day-to-day project execution, serving as a trusted agency partner

  • Managed a core creative team of four and freelance talent, fostering a collaborative culture and ensuring high-quality, on-brand deliverables

  • Mentored junior designers through hands-on training, skill development, and regular feedback, contributing to talent growth and improved creative output

  • Clients: PepsiCo, Starbucks, SodaStream, Royal Canin, Quinnipiac University, Pfizer, Johnson & Johnson and Pro Bono Work

Art Director
Match Marketing | May 2013 – February 2016

  • Created integrated print and digital assets across packaging, retail signage, and display media to support omnichannel campaigns

  • Styled and photographed food content for social media, producing seasonally relevant and engaging assets that supported brand storytelling

  • Concepted social media content aligned with brand strategy pillars

  • Clients: Campbell’s, Tastykake, Sargento, Novartis, Pernod Ricard, Bird’s Eye, Flowers Foods

INDUSTRY AWARDS

Advil What Pain? Campaign

Gold Effie and Grand Effie Finalist | 2018 | Single Retailer Program: Other

Catherine’s Kindness Collection

Gold and Bronze ADDY Dallas | 2020 | Illustration and Specialty Advertising

Kindness Comes Home

Bronze ADDY Dallas | 2020 | Pro Bono Collateral

Pure Leaf’s No is Beautiful Campaign

Silver Effie | 2021 | Beverages — Non-Alcoholic

10th Anniversary Video for CMAK Sandy Hook Memorial Foundation

Silver ADDY Dallas | 2024 | Public Service Online Film, Video & Sound

Keurig Iced System Innovation

Integrated Path To Purchase Activation | 2024 | Path to Purchase Institute