Lift Wellness Group Branding

As part of my freelance work, I was the lead designer in helping a therapist brand her growing practice. She had the idea for LIFT as the name and wanted to create a modern, inspiring logo and look to pair with it.

Inspired by the idea that therapy can lift you up mentally, emotionally and physically, I created this bright and inviting logo with a playful type treatment to serve as the main logo. I also created several variation of the main logotype to ensure that every possible need was filled as the small business owner continued to expand and evolve.


Small business elements

Working with the owner I helped create a variety of marketing elements within the new logo and new brand guidelines including business cards, brochures, a Squarespace website and a digital Media Kit flyer.